Vera Wang
I designed eyewear from concept through final production, translating trend research and brand vision into distinctive, commercially viable collections. I collaborated closely with factory partners throughout the development and manufacturing process to ensure alignment on materials, construction, quality standards, and timelines. By bridging creative direction with technical execution, I delivered well-crafted products that met both aesthetic and performance expectations.
Crosley
I oversaw and designed the entire electronics category for a multimillion-dollar company, leading product strategy from concept through production. I partnered closely with the marketing team, art team, and sales teams to align product development with go-to-market strategy, customer insights, and revenue objectives. By developing cohesive, market-driven assortments tailored to diverse consumer segments, I ensured each product balanced innovation, functionality, and brand positioning—resulting in collections that resonated across demographics and supported overall business growth.
C100BT Turntable
C72 Turntable + Speakers
Mercury Turntable
Rhapsody Turntable
Pomegranate
I led the end-to-end product development lifecycle—from new design and recolors through sampling, production, and final delivery—while building and managing comprehensive product roadmaps. I collaborated cross-functionally with Sales, Marketing, and Operations to streamline workflows and improve efficiency, oversaw supplier selection, SKU/UPC setup, and quote procurement, and implemented standardized processes across pre-production, purchase order tracking, production assets, and packaging. Additionally, I cultivated strong supplier partnerships, negotiating pricing and MOQs while driving ongoing product innovation.
Clayton & Crume
I lead comprehensive product strategy, defining long-term vision, category growth plans, pricing architecture, and innovation pipelines aligned with company objectives, market trends, and competitive insights. I oversee the full product portfolio from concept through launch and lifecycle management, using performance analytics to inform assortment decisions and future development. In close partnership with executive leadership, marketing, and creative teams, I ensure cohesive brand positioning and go-to-market alignment. I also support photoshoots by providing product direction, styling input, and on-set collaboration to ensure visual storytelling reflects both the product strategy and brand standards.
Barware Collection
Tassel Key Fob
Ladies Totes
Utility Bags
